Parque dasOrquídeas

A brand created to hold memories with serenity.

(01)THE CHALLENGE

Express warmth without losing solemnity.

Parque das Orquídeas needed an identity able to communicate care at a delicate moment. We started with the site’s genuine connection to nature to build a serene, respectful and approachable brand.

Client: Cemitério Parque das Orquídeas
Scope: Strategy + visual identity
Concept: Warmth, serenity and peace
Creative: Creare Comunica + @vitohiro

(02)THE CENTRAL IDEA

Memory also deserves to be cared for with beauty.

Parque das Orquídeas identity applied to an entrance sign

(03)THE SYMBOL

Nature, farewell and continuity.

OrchidsDelicacy, memory and warmth.

LeavesA direct link to the park cemetery concept.

SunsetSerenity, rest and a peaceful farewell.

(04)VISUAL SYSTEM

Solid at heart. Gentle in presence.

Park green#36561A

Sunset#E9C244

Serene light#E5E3AE

Breathing room#F5F5F5

Sobriety#030303

Primary mark

Philosopher

Elegance · memory · sensitivity

Supporting text

Sora

Clarity · modernity · legibility

(05)THE BRAND IN USE

An identity ready for every touchpoint.

Parque das Orquídeas stationery system — Stationery system 01

Parque das Orquídeas staff badge — Staff identification 02

Uniform 03

Team wearing Parque das Orquídeas uniforms — Consistent presence 04

(06)OUTCOME

A brand made to welcome, guide and endure.

Back to work ↗